Comprehensively explain the nature and purpose of music videos

Nature;

There are many different TV channels for broadcasting music videos, like MTV, 4 Music, Kerrang, Viva, Kiss, Classic FM TV and Vintage TV. They are broadcast on different Mediums like Sky, Virgin Media, Now TV and Amazon Prime. Sky uses a satellite system, whereas Virgin Media uses a cable system which is very fast fibre optic broadband. Things like Now TV and Amazon Prime are streaming apps.

There are so many different music channels, but they are all different as they show different genres of music. For example, MTV Base focuses mainly on things like R&B and Hip Hop whereas Kerrang focus on rock. Vintage TV shows older songs whereas Classic FM TV shows classical music. Online there are music video websites like YouTube and Vimeo, which show other things as well as music videos, and Vevo.

Vevo is a video hosting service that offers music from Universal Music Group, Sony Music Entertainment, Google and Abu Dhabi Media. It has over 50,000 videos available and has been ranked as the number one music platform on the web. Often artists have a contract with Vevo and earn a good amount of money from it.

Purpose;

Music videos exist so artists can increase their record sales. They may invest a lot of money into making a music video, but often the more eye catching the music video is the better the song sells, for example Thriller by Michael Jackson. Though the song itself is brilliant, without the famous music video it wouldn’t have done half as well as it did. People used to make videos to get people to go out to the shop and buy the song or album, whereas now things can be done by the click of a button but people still need the push music videos give to buy the song.

Artists try to achieve multiple things from making music videos. As I mentioned before, music videos are used to help increase sales of a song or album. Not only do they do that, they also create an image for the artist. For example, in all of Sia’s more recent videos she has Maddie Ziegler dressed like her dancing, which has become a signature thing for Sia. Music videos also can win awards now on things like MTV Music awards and the Grammys, which not only increases sales for the artist but also increases their fame.