Final Music Video

https://www.youtube.com/watch?v=0Jlj5NypCNc

Evaluation

Pre-production
We spent around 2 months doing pre-production for our music video. It took us a very long time to decide what song to use for the video, as we thought we would have a live band recording it for us and we were waiting for them to decide what song they wanted to do. In the end, we decided against using the band for the video and chose the song Mr. Brightside by The Killers. The song lyrics were very good for us to set up a narrative, however in the end our video didn't really have much of a narrative.

Production
We recorded our music video on the first day of half term as we wanted to get it out of the way so we could enjoy the rest of the holiday. We went to get the train to Birmingham at around half 10, however there was an issue with all the trains and the next one wasn't available until around half. Luckily, the issue was resolved quickly and we got on the train around 11 and was able to being filming. It only took us a few hours to get all the footage we needed, Jack filmed most of the footage however some of the time lapses, filmed on the GoPro, was filmed by me and Dylan.


Post-production
When editing the music video we used Adobe Premier Pro. I did most of the editing as it was something that I was looking forward to doing, however Jack and Dylan helped out a lot. We did have a plan for how we wanted the music video to go, however it didn't fit the song very well so we had to change a few clips around. We also realised we didn't have enough footage for the whole song, so cut the song shorter and decided at the end of the video it would play the whole video again in reverse and sped up. We did have a few issues while editing as we were new to the software we were using, however we soon learnt how to use it.


Inspirations
The idea for a music video based around a couple walking around a city was Jacks idea, inspired by a student video he had seen when we were trying to get ideas for our video. Though we would have prefered to do a video with more narrative, we were really struggling to think of ideas for the video and decided this would be the easiest thing for us to film.


Next Time
Next time I would want us to choose a song quicker as we didn't have much time to plan our music video, and in the end it didn't have much of a narrative. I also had a lot of time off so I got behind with the work, so next time I would make sure my attendance was much better so I would not fall behind.

Comprehensively explain the nature and purpose of music videos

Nature;

There are many different TV channels for broadcasting music videos, like MTV, 4 Music, Kerrang, Viva, Kiss, Classic FM TV and Vintage TV. They are broadcast on different Mediums like Sky, Virgin Media, Now TV and Amazon Prime. Sky uses a satellite system, whereas Virgin Media uses a cable system which is very fast fibre optic broadband. Things like Now TV and Amazon Prime are streaming apps.

There are so many different music channels, but they are all different as they show different genres of music. For example, MTV Base focuses mainly on things like R&B and Hip Hop whereas Kerrang focus on rock. Vintage TV shows older songs whereas Classic FM TV shows classical music. Online there are music video websites like YouTube and Vimeo, which show other things as well as music videos, and Vevo.

Vevo is a video hosting service that offers music from Universal Music Group, Sony Music Entertainment, Google and Abu Dhabi Media. It has over 50,000 videos available and has been ranked as the number one music platform on the web. Often artists have a contract with Vevo and earn a good amount of money from it.

Purpose;

Music videos exist so artists can increase their record sales. They may invest a lot of money into making a music video, but often the more eye catching the music video is the better the song sells, for example Thriller by Michael Jackson. Though the song itself is brilliant, without the famous music video it wouldn’t have done half as well as it did. People used to make videos to get people to go out to the shop and buy the song or album, whereas now things can be done by the click of a button but people still need the push music videos give to buy the song.

Artists try to achieve multiple things from making music videos. As I mentioned before, music videos are used to help increase sales of a song or album. Not only do they do that, they also create an image for the artist. For example, in all of Sia’s more recent videos she has Maddie Ziegler dressed like her dancing, which has become a signature thing for Sia. Music videos also can win awards now on things like MTV Music awards and the Grammys, which not only increases sales for the artist but also increases their fame.